We’ve had a lot of fun working for a brand as important as Papa John’s. Our positioning strategies along our data-driven plans, creative campaigns and analytics made the brand stand out so much more!
In August 2017, we welcomed the popular American pizza restaurant franchise: Papa John’s, to Elaniin. With over 33 years of experience in the market, Papa John’s is one of the biggest restaurant franchise in El Salvador. They used to engage with their customers only with advertising campaigns in billboards and other outdoors formats. Their social media channels were: Facebook, Instagram and Twitter. Their old website didn’t provide enough for the customers: the online-shopping system didn’t work, the lack of user experience design was a major problem, the conversion rate was very low.
120M+people reached nationally
80K+users monthly engaging on social media
We created high-quality strategy for Papa John’s. We provide a Marketing Budget Plan focused on the social media platforms that the client previously selected. The goal was to boost their brand with engaging video campaigns focused on storytelling and games with landing pages. The website optimization was made to allow the users access to an effective buying system. The goal was to grow Papa John’s users. We set up a Google Ads Campaign and the conversions grew significantly. The brand positioning has been successful with the different campaigns and made the company engage with a bigger audience on social media. The website optimization and the social media campaigns delivered: a higher number of conversions, more profitable clients and brand awareness.
We use the best tools and platforms to ensure the client’s and customer’s satisfaction.
We love to work with brands that allow us to elevate their game with powerful and engaging advertising campaigns and awesome software development. Working with Papa John’s has been great!