BUILDING DIGITAL PRESENCE
Grupo Autofácil
Problem

Autofácil is a well-known car financing company that has a strong regional presence in Panamá, Costa Rica and other countries in Latin America. They chose to work with us in August, 2016. Back then, we knew it was a challenge. Autofácil, the car financing division from Grupo Poma, is very unique. Their credits and leasing plans allow people to acquire a car with a personalized and innovative arrangement. Making the dream of owning a car, a reality. The main challenge with this company is that they didn’t have any social media channels or a working website. They couldn’t meet the customers’ expectations.

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Analitics
Everytime we make a strategy for any brand, we start with a full research.
  • 36
    million people reached regionally
  • 120
    thousand followers all over the region
  • 12+
    Over 12 thousand clients with a financing deal

To enhance the performance of Autofácil, we knew that it was appropriate to create social media channels for every country. A brand that operates in increasingly segmented markets needs to meet the expectation of customers from each country. We execute the website redesigning and created a Media Plan focused on brand positioning in the most important internet platforms with Google Ad Campaigns to engage with a bigger audience. The car financing industry is very competitive but we have managed to keep Autofácil at the top of every user’s search in every country that they have the presence. In just two years we have achieved a reach of over 36 million people. The main data collection methods are: Facebook Pixel, cookies in every website and link tracking. The variety of techniques we use when gathering and collecting user’s data is according to the goals previously set by the client. With this information, we define the audience segmentation and get to know every detail of the user’s journey, map out and prioritize the features they use most.

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Used tools

We use tools in trends that allow us to reach the goal we have quickly and efficiently, thanks to them we reach the reach of each product we manufacture.

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Working with Autofácil meant an increasingly challenging environment for us.

The efficiency of the team is tested every time with the user’s journey of each country in every social media platform interaction and website interaction.

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